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2008 The Year Of The Mobile Designer?

Armani Mobile PhoneWant your mobile to match your outfit? Well 2008 looks to be the year as fashion designers continue to cash in on a multimillion pound market.

Dior and Swarovski are said to be the latest names to be unveiling mobile phones this year and Tag Heuer have already announced a summer release.

Insiders have predicted the next 3 years will see an influx of non traditional mobile brands including fashion designers with a potential 20% global market share on offer selling around 200 million handsets a year.

To date Dolce & Gabbana, Prada and Armani have joined forces with manufacturers and despite their premiums have been a huge success, other designers to tread the mobile catwalk have been Ted Baker, Levi's, Mandarina Duck and Porsche.

Lets all hope Burberry don't hear of this emerging market...

Filed under: Mobile Industry News

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