Amazon are reporting that in the last 12 months, sales over mobile devices have added up to more than $1 billion, a sizeable portion of their yearly total. Sales figures are calculated for sales from all mobile devices including the Kindle, and the figures look set to increase in coming months.
Amazon have an app for all the major smartphone platforms, and mobile shopping on the Amazon site is very easy. More than once I've found myself in a store looking for a product, and doing a quick Amazon search via my phone to see if I can get the product at a significant saving online. Sometimes the saving is worth waiting an extra day or so for delivery.
Whilst Amazon run an already successful online business, one of the factors that contribute towards the success of the mobile site is the ease of use of the mobile application. Most products can be easily found via the search option, and all you need to do then is choose your buying method and away you go. Simple and easy, the guideline for all mobile commerce services.
Amazon are leading the way in mobile commerce sales, and showing that with the right service, delivered in an easily accessible manner, people will buy from their mobile devices.