It may be that Android is gaining ground fast in the mobile world, but amongst the teen and youth market, the device of choice is BlackBerry. Once the mainstay of business users, BlackBerry devices have increased in popularity as more and more youngsters look to get on the BlackBerry bandwagon.
One reason teens admit to owning a BlackBerry is because their friends do. Individuality takes a back seat, it seems, when it comes to staying up to date with the latest fashion. Another popular reason for owning a BlackBerry device is BlackBerry Messenger. BlackBerry Messenger, or BBM, allows users to send messages to each other via the BlackBerry servers, which offers a cost effective way of keeping in touch, an important point for younger people who are in full time education rather than full time employment.
And on that point, BlackBerry devices also come in at a lower price point on contract than other smartphones, such as the HTC Desire or Apple iPhone. The BlackBerry Curve 8900 and BlackBerry 8520 particularly reinforce this. Whilst it is generally acknowledged that the iPhone is a better device for music, and apps, BlackBerry handsets are capable media devices, and there is a good selection of apps via BlackBerry's App World. The official Facebook and Twitter apps also lend appeal to the BlackBerry brand.
So whilst the numbers may talk of Android, and marketing hype focusses on the iPhone, on the ground, the device that is moving is BlackBerry.