The Sony corporation has been a long time sponsor of the UEFA Champions League, and that association has been further extended to include Sony Ericsson, with the Sony Ericsson brand now the official mobile handset for the Champions League.
Part of the deal will include Sony Ericsson providing the 'best possible' experience, by utilising the GPS functionality of their smartphone handsets as well as developing an application with UEFA to be used by fans who are watching the games either at the stadium or elsewhere with friends.
Lennard Hoornik, Corporate Vice President and Head of Global Marketing at Sony Ericsson said: “Using the existing GPS capabilities of our Xperia Smartphones to enhance the fan experience is an exciting part of this programme. This new initiative will build on our other ongoing worldwide sponsorship campaigns.”